Training, recovery and concierge.
One point of contact.
Expertise in training and performance.
Health & Wellness Concierge.
Founder & Director of Health, Wellness & Performance
Joel delivers your personal training and sports massage, builds your workout program between visits and reviews your shared wearable data where included. He also oversees Health & Wellness Concierge, keeping it connected with your training and wider goals.
Health · Wellness · Training · Performance
Head of Health & Wellness Concierge
Joe manages Health & Wellness Concierge: sourcing and vetting providers, arranging introductions and appointments, coordinating practical details and following up on your experience. His background in client service and operations supports arrangements in the UK and internationally.
Concierge · Coordination · Client ExperienceWe work together to keep your training, recovery and concierge arrangements connected.
£1,250+
per billing month4 hours of in-person time per billing month
Use your 4 hours for one service or a combination of personal training, sports massage and personal consultations. Normally arranged as one hour per week, within the four-hour monthly commitment.Training & Performance
Health & Wellness Concierge
Daily WhatsApp Support
Monday–Friday, during working hours.
Direct access for enquiries, guidance, updates and agreed concierge requests.Discuss Essential£2,500+
per billing month8 hours of in-person time included per billing month
Use your 8 hours for one service or a combination of personal training, sports massage, personal consultations and accompanied appointments or personal engagements, by arrangement. Scheduled around your availability.Training & Performance
Health & Wellness Concierge
Daily WhatsApp Support
Monday–Friday, with extended availability by agreement.
Direct access for enquiries, guidance, updates and agreed concierge requests.Discuss SignaturePOA
bespoke monthly feeIn-person time tailored to your requirements
Everything in Signature, with bespoke in-person involvement, international coaching and ongoing programming, extended concierge coordination and accompaniment by agreement.Training & Performance
Health & Wellness Concierge
Daily WhatsApp Support
Bespoke availability, agreed individually.
Direct access for enquiries, guidance, updates and agreed concierge requests.Discuss PremiumEssential and Signature include a shared allocation of in-person hours each billing month. You can use them for a single service or combine the in-person services included in your membership. Premium’s in-person commitment is tailored individually. We plan the mix around your priorities.
Your membership is an ongoing concierge relationship. Alongside your in-person appointments, we source specialists and coordinate the practical arrangements around your priorities.
Tell us what you want to achieve or what you need arranged. We identify the next steps, source suitable providers and coordinate the practical details.
As your priorities change, your point of contact understands your preferences and coordinates the people involved.
Signature and Premium also include accompanied appointments by arrangement, within your agreed in-person commitment. Additional time and international arrangements are discussed separately.
One way your membership could work. We agree your arrangement individually.
One possible month: three one-hour training sessions and one one-hour sports massage appointment.
Illustrative only. The four hours are shared across training, sports massage and personal consultations; this is one possible combination.
One possible month: four hours of training, two hours of sports massage and two hours accompanying you to a health, wellness or lifestyle appointment.
Illustrative only. The eight hours can be shared differently across training, sports massage, personal consultations and accompanied appointments or personal engagements. Practitioner fees are separate.
One possible arrangement: a period abroad, with in-person coaching, ongoing programming and concierge arrangements planned around your itinerary.
Illustrative only. Time, availability, travel and fees are agreed individually. Practitioner fees and travel expenses are separate.
We source and vet suitable providers, arrange introductions and appointments, and follow up to check how the service went, whether in the UK or abroad. Their services are charged separately from your membership. Any medical assessment or treatment remains the responsibility of the practitioner.
The people you need.
Introductions and arrangements through one point of contact.
Private healthcare: private GPs, medical consultants, concierge medical companies and hormone specialists.
Assessment and rehabilitation: physiotherapists, osteopaths, sports medicine practitioners and independent diagnostic providers, where clinically appropriate.
Nutrition and daily living: registered dietitians, nutrition professionals, private chefs and supplement providers.
Sleep, recovery and performance: sleep specialists, psychologists, strength and conditioning professionals, and recovery providers.
Understand. We establish your priorities, preferences and practical requirements.
Source and vet. We identify suitable providers and review relevant qualifications, professional registration where applicable, experience and service fit.
Orchestrate. With your permission, we coordinate introductions, availability, appointments and practical communication. Provider fees are confirmed before you commit.
Accompany and follow through. Within Signature and Premium, accompaniment can be arranged within your agreed in-person commitment. We coordinate agreed next steps and subsequent bookings.
We oversee concierge arrangements and practical coordination. The treating practitioner is responsible for clinical assessment, diagnosis, testing, treatment and clinical follow-up, including the professional requirements that apply to their services.
We do not direct medical decisions or interpret clinical results. With your permission, relevant practitioner guidance can inform your training and lifestyle program within the coaching role.
Practitioners operate independently. Their fees are separate from membership, and appointments depend on availability and suitability.
We review your shared wearable data alongside your feedback to shape your training, recovery and daily routine.
Sleep & recovery
Sleep duration and consistency, estimated sleep stages, resting heart rate, heart rate variability (HRV) and device-generated recovery scores.
Activity & training
Daily steps and movement, recent workouts, exercise heart rate, time in heart rate zones and estimated training load.
Additional readings
Some devices also provide respiratory rate, skin temperature trends and blood oxygen estimates. These provide context rather than targets for exercise.
Available information depends on your device and the data you choose to share.
We review trends against your usual patterns, alongside your recent training, schedule and feedback. This helps us assess whether your program remains appropriate or would benefit from an adjustment.
HRV measures the variation in time between heartbeats. It is considered alongside sleep, recovery and how you feel; a single reading or device score does not determine your program.
A change in your usual HRV pattern, alongside fatigue, may prompt a lighter session or reduced training volume, with more time allocated to recovery.
Several shorter nights may lead to a demanding session being rescheduled and a review of your sleep routine.
Reduced movement during a busy working week may inform practical walking goals and movement breaks around your schedule.
A demanding run of sessions, alongside your feedback, may lead to a different balance of training and recovery across the week.
Adjustments are made where appropriate, taking account of your goals and circumstances.
Before starting, we agree which information you share, how it is accessed and how often it is reviewed.
Wearable data supports non-clinical coaching and does not provide a diagnosis or replace medical care. Readings are estimates; persistent unexplained changes or concerning symptoms should be discussed with an appropriate healthcare professional.
WHOOP · Oura · Apple Watch
Subject to compatible, shared data and agreed review arrangements.
Each membership provides a clear starting framework. Your in-person activities, programming, concierge requirements and level of personal involvement can be reviewed and adjusted as your goals, schedule and circumstances change.
Memberships are subject to individually agreed terms and availability. Additional in-person requirements and international travel arrangements are agreed separately. International travel and accommodation expenses and independent practitioners’ fees are separate from membership fees. Wearable monitoring is non-clinical and depends on compatible, shared data. Nutrition support covers general wellbeing and performance guidance; clinical dietary advice is provided by appropriately qualified professionals.
Tell us about your priorities and the level of personal involvement you are looking for.
Discuss Your Membership