About us.

Health, wellness, training and performance.
Connected with Health & Wellness Concierge.

Founder

Joel Thomas

Founder & Director of Health, Wellness & Performance

Former professional rugby player. Personal trainer.
Health, wellness & performance director.

Joel Thomas, founder of Thomas Private & Co

My background

From professional sport
to private client service.

Upbringing

Twelve years in France

I grew up in France, where I lived for twelve years. I speak English and French fluently, with conversational Spanish.

Professional rugby

Catalan Dragons, Perpignan

I played for the Catalan Dragons in France, progressing through the full professional academy system. The discipline, preparation and determination of that environment still shape how I approach my work.

Personal training career

Soho Farmhouse

My personal training career began at Soho Farmhouse in 2013. I retain strong ties with the team and continue to work there, training some of its members alongside my private clients.

Entrepreneurial background

The Conditioning Centre

I founded two exclusive private personal training gyms in the Cotswolds under The Conditioning Centre name, combining hands-on coaching with building and running the businesses.

An active life

Still drawn
to the challenge.

I’ve kept the discipline and drive that professional rugby gave me, but sport is also something I enjoy for myself. It gives me goals to work towards, time to focus and a reason to keep learning.

HYROX & ATHX

I’ve competed in multiple HYROX and ATHX events. I enjoy having something to prepare for and the challenge of putting strength and endurance together. It keeps me connected to the effort, patience and consistency that training asks of you.

Alpine Road Cycling

I regularly road cycle in the Alps. I enjoy the sustained effort of a climb and the focus it takes to keep going. Being out in the mountains also gives me a different pace and perspective away from work.

Skiing & Running

Skiing and running give me different ways to stay active and enjoy being outdoors. I value the variety: working on a skill, exploring a route or simply making time to move.

Gym Training

Gym training remains a regular part of my routine. I enjoy building strength and working steadily towards a goal, while making room for recovery and the other activities I love.

The wider perspective

Professional connections.

Over the course of my career, I’ve had the opportunity to work with private doctors, medical consultants and health and wellness practitioners. I value those professional relationships and the different expertise they bring.

Our concierge service helps clients find suitable providers and coordinates introductions and appointments through one point of contact.

Discretion, continuity & personal service

For training and performance, you work directly with me. Our concierge service provides one point of contact for introductions and practical arrangements. Across both, we keep communication clear and respect your privacy.

Medical assessment, diagnosis and treatment remain with the independent practitioner responsible for your clinical care.

Professional foundations

Qualifications & Expertise

Level 5 Personal Trainer

FHT Sports Massage Therapy

National Academy of Sports Medicine
Corrective Exercise

National Academy of Sports Medicine
Nutrition

National Academy of Sports Medicine
Weight Loss

Joel’s private client experience

I’ve worked with professional athletes, actors, recording artists, entrepreneurs and executives across the UK, Europe, the United States and the UAE. Each relationship has brought different priorities and demands, and I enjoy finding an approach that fits the individual.

Health & Wellness Concierge

Joe Williams

Head of Health & Wellness Concierge

Joe’s experience spans customer experience and operations at MARCHON, guest service at The Club by Bamford, and management roles with Kiehl’s and Levi’s. Across those settings, his work has centred on understanding people’s needs, maintaining service standards and making complex arrangements work in practice.

That combination sits at the heart of Health & Wellness Concierge: thoughtful introductions, well-organised arrangements and someone who follows things through.

Professional background

Client understanding.
Careful execution.

MARCHON · Customer Experience Manager

Understanding the person.

At MARCHON, Joe’s customer experience work included managing service teams, resolving escalated enquiries, reviewing feedback and improving the way clients were supported. He also trained staff and monitored service performance, bringing together personal attention with the systems needed to follow requests through.

The Club by Bamford · Club Assistant

Attention to the details.

At The Club by Bamford, Joe worked closely with membership and operations teams to meet guests’ needs, address concerns and deliver the club’s service standards. That experience grounds his understanding of wellbeing hospitality: the welcome, communication and practical details that make a service feel considered.

MARCHON · Supply Chain & Operations

Keeping arrangements moving.

His operations work at MARCHON included logistics, inventory planning and stock allocation, working across supply chain, warehousing and customer service to resolve delivery issues. It is practical experience in keeping several moving parts aligned—an approach we bring to provider introductions, appointments and arrangements.

Kiehl’s & Levi’s · Management

Following through on quality.

Joe held senior stylist, team leader, assistant manager and manager roles at Kiehl’s, alongside assistant management experience at Levi’s. His responsibilities included team leadership, recruitment, business targets and client service. That background brings accountability and an eye for the experience surrounding each arrangement.

Communication & judgement

A broader perspective.

Joe trained and served as a Police Constable with Thames Valley Police from 2016 to 2019, experience he credits with building confidence and negotiation skills. He also holds a BA in Acting from the Guildford School of Acting, adding formal performing arts training to his communication background.

Education

Guildford School of Acting
BA Acting

Abingdon & Witney College
Diploma in Performing Arts — Distinction
Foundation Diploma in Performing Arts — Distinction

Different expertise.
One coordinated relationship.

We connect health, wellness, training and performance with Health & Wellness Concierge. Specialist sourcing and vetting, introductions, appointments and practical arrangements are coordinated around your priorities in the UK and internationally, with your experience reviewed and followed through.

Independent practitioners remain responsible for clinical assessment, diagnosis and care.

A personal introduction

Start with a conversation.

Whether you have a clear goal or would like to talk through the options, we’d be pleased to hear from you.

Make an Enquiry